What is email marketing?

Email marketing is when businesses use email to promote their product or service. It is a type of direct marketing, which means the company communicates with the consumer without the help of an intermediary.

Email can be used to build relationships with leads, convert prospects, and ensure existing customers have a great experience.

It is a highly effective digital marketing strategy. Effective email marketing convert prospects into customers, and turns one-time buyers into repeat customers and raving fans.

Email marketing has been around forever, and for good reason. It’s the most direct and effective way of connecting with your leads, nurturing them, and turning them into customers, consistently winning out over all other marketing channels.

email marketing
Increasing sales

Why Email Marketing is Important For Your Business?

Email marketing makes money. For every $1 you spend on email marketing, you can expect an average return of $36. Below are some reasons as to why you should start email marketing for your business.

  1. Improve your sales.

  2. Email campaigns are inexpensive.

  3. Providing a good customer service.

  4. Email builds relationships and credibility.

  5. Everyone (almost) uses email.

  6. Email generates website traffic.

  7. Email just converts better.

  8. Mobile devices allow people to instantly check emails.

  9. Email lets you build brand awareness and appeal.

  10. Email is scalable and measurable.

How does it work?

Email marketing tools that you need to start sending emails to your audience.

  • An email list preferably through your website.
  • HTML to set up the framework.
  • CSS to stylize your content.
  • Use a deployment platform such as Salesforce Email Studio, Pardot, Klayvio, Mailchimp, ActiveCampaign, Constant Contact, and a lot more are available. They all come with their own prices and plans.
How does email marketing work

Choose
your plan

You will be charged for the plan after the admin approves your vendor account.

Essential

799.99

Month

10 Emails

A/B Testing

KPI Reports

3 Revisions/per email

Premium

999.99

Month

25 Emails

A/B Testing

KPI Reports

10 Revisions/per email